Do you use your HTML form maker online just to make your website seem engaging? Or have you leveled up and turned your forms into money making tools?
Yes. Money making. That’s the goal, right? And information is an asset which your business needs, to improve your bottom line. How else will you engage with clients, learn their interests and drive online transactions?
Forms are how you make these processes work best and at form2pay our products are designed to help you achieve your goals. We’re going to share secrets: The next time you design your forms these tips will lead to the results you’ve only dreamt of until now.
How Often Do You Consider Layout and Order?
A few inches to the left or right can make all the difference, did you know?
You may be tempted to randomly add the labels to each field you request of visitors. But take time and consider how your user will scan your form. Does your layout make it easy to scan or is it a laborious task to read through?
It’s best when information is grouped together, instead of spread across the page. That requires labels to be as close to fields as possible, rather than simply aligning them on the left. What you think looks neat can make it difficult to work through your form and that can scare away some visitors who are in a rush.
Also, rethink the order of your fields. Why ask for credit card details at the start when you don’t have any commitment from the visitor yet? This is especially risky if you’re offering free trial options. Customers will wonder why you’re prioritizing this information and could navigate away to a site where they’re not pressured into purchasing before they even tried out the product.
Are Your Forms in Their Simplest Format Possible?
What seems organized to you and will export easily isn’t always what your customers want. And their opinions matter more than yours in this case. Here are two examples:
- Why allocate two fields for name and surname if you can use one?
- Don’t use three different drop down fields for the date if you can provide an easy date picker.
If your visitors use fewer keystrokes they work through the form faster and there’s less chance of them stopping half way.
Explain…and Explain Again
You understand your form, but your visitors may not. Adding simple explanations to each field has various benefits:
- You’re assured of getting accurate information
- Someone won’t navigate away because they don’t know what to do
- If users know what’s expected a form is filled in faster, limiting the number of people who give up along the way
Many people are apprehensive about filling in forms, especially if they’re committing to something. Bonus tip: Always tell someone WHAT the problem is if an error prevents form submission.
Keep them positive about the experience to enhance conversion rates.
ALWAYS Be Specific
You’ll be surprised how much more engagement you get by exchanging overused buttons for more specific ones. Instead of ‘Press Here’ or ‘Submit’, why not try using these:
- Click to create your account
- Confirm payment submission
- Ask for assistance
- Email our helpdesk
Make sure they know what they’re doing and your visitors will feel more comfortable committing to the process or purchase.
Bite Size is Better
The shorter the form the better, but of course it’s not always possible to keep it compact. Your secret here is to deliver it in bite-size pieces: Create different steps in the process with a few fields allocated to each step.
Think of it as chapters in a book. It’s more daunting to read through a thick textbook, but it feels more manageable when your work is allocated to chapters. You feel good about each one you finish, keeping you in a positive mindset for the next ones. Help your visitors in the same way.
Be Helpful—How Much Can You Fill in On a Customer’s Behalf?
Technology can make you helpful so your visitors can work through the form even faster. Autofill features are dynamic in keeping visitors engaged because you minimize the time they have to spend on the form.
Experiment with Your HTML Form Maker Online!
You won’t know how your users experience your forms if you don’t ask someone. A simple solution: Ask a colleague, employee or friend to fill in your form and provide feedback. Use this insight to improve and make your form even more user-friendly.
Please Avoid These Common Mistakes
After all that, put these on your checklist to make sure a small mistake in your HTML form maker online process won’t limit your conversion rate:
- Remember to place forms within HTML <form> tags, otherwise browsers can’t automatically fill fields.
- Don’t use multiple action buttons; you want to keep browsers focused.
- Hover and click actions (e.g. to obtain more information or help) associated with icons are bothersome. Users prefer descriptions such as ‘Find out more’ and rather let it open automatically.
Why all these guidelines? Because each feature you add and what exactly you create will affect conversion rate.
Just imagine the last time you filled in a form online. If you’re anything like most consumers you navigate away the moment it seems too complicated or unclear. So do yourself a favor and place yourself in the user’s shoes.
Review all your forms and use all your HTML form maker online features. The increased conversion rate will be worth the effort and if you’re unsure about anything, we’re here to help.